Land Your Dream Job with These LinkedIn Branding Tips!

If you’re struggling to get a call back after applying for a job, I might know why. Online applications are the least favorite method for employers to find new employees. Let's face reality.

The first method companies use to hire is a combination of relationships and networking.

But don’t freak out! I knew absolutely nobody when I moved to Victoria from Argentina in 2019, and I didn’t know anyone when I moved to Perth in 2022, either.

Still, I managed to score two 6-figure jobs using the Power of LinkedIn.

So let’s pretend that you are my coaching client:

Your next action item is updating your online branding.

Here's how:

• Update your LinkedIn Banner (the background picture) using Canva (Free).

• Update your LinkedIn Headline (the bit of text that’s right under your name). This is KEY - use main keywords for the search engine!

• Update Introduction write a catchy and snappy description of your background, your main achievements, and what you’re after.

• Update Job titles: if not already, translate them into English, but don’t be too literal. You might need to do some research to see what the equivalent job title.

• Remove Experience descriptions: yes, now! If the recruiter wants to know more, they will have to call you.

Remember, even if you're starting from scratch like I did, with determination and the right approach, success is within reach. So take the leap, update your LinkedIn profile today, and watch as new opportunities start rolling in.

Your next big career move could be just a few clicks away!

Is it too much or do you think it’s a reasonable start?